Small companies might not be able to satisfy customer needs

Volvo’s model for service innovation doesn’t include any salespeople, only “owls” (Jonasson, 2014). These “owls” hears well and sees well, but have very small mouths, and don’t speak much. This….

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Services are more vague than products

As Nina Löfberg (2015) points out, in a product oriented company it might be difficult to get funding for service development, because the outcome is more uncertain than for new….

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Service logic tries to do it all

Preachers of the service logic perspective often mean that everything is services. Kristensson (2014), for example, says that everything can be viewed as a service. The first foundational premise of….

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Much UX work is not visible

Many people that ask me to help them with their user experience have no idea what it takes to create a good user experience. That’s why they need me. I’m….

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Multiple concurrent service delivery

People working in the UX design industry deliver (at least) two services at the same time, to different clients. As an employee at a consultancy agency it becomes very clear….

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The assessment of the user experience is subjective

Everyone involved with designing, manufacturing and delivering a service wants to create a good user experience. I’m sure there’s some exceptions to this, especially when people are not happy, but….

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The definition of UX design is unclear

Due to the multidisciplinary nature of UX design, UX designers have very different backgrounds. For example IT development, System architecture, Graphical design for print, Fine arts,  Behavioral sciences as well….

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