Small companies might not be able to satisfy customer needs
Volvo’s model for service innovation doesn’t include any salespeople, only “owls” (Jonasson, 2014). These “owls” hears well and sees well, but have very small mouths, and don’t speak much. This….
Read More →Services are more vague than products
As Nina Löfberg (2015) points out, in a product oriented company it might be difficult to get funding for service development, because the outcome is more uncertain than for new….
Read More →Service logic tries to do it all
Preachers of the service logic perspective often mean that everything is services. Kristensson (2014), for example, says that everything can be viewed as a service. The first foundational premise of….
Read More →Much UX work is not visible
Many people that ask me to help them with their user experience have no idea what it takes to create a good user experience. That’s why they need me. I’m….
Read More →Multiple concurrent service delivery
People working in the UX design industry deliver (at least) two services at the same time, to different clients. As an employee at a consultancy agency it becomes very clear….
Read More →The assessment of the user experience is subjective
Everyone involved with designing, manufacturing and delivering a service wants to create a good user experience. I’m sure there’s some exceptions to this, especially when people are not happy, but….
Read More →The definition of UX design is unclear
Due to the multidisciplinary nature of UX design, UX designers have very different backgrounds. For example IT development, System architecture, Graphical design for print, Fine arts, Behavioral sciences as well….
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