Customer experience within the UX industry

Customer Experience (CX) is obviously a central concept for the UX industry. But in what way do we actually work with it? And how good are we at delivering a….

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Resource integration in the UX industry

In this post I will analyze the UX industry from the aspect of resource integration. My starting point is the reasoning of Åkesson (2015) and Koskela-Huotari (2014). Also I will….

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Value co-creation in the UX design industry

How does value co-creation go about in the UX design industry? In this post I would like to discuss this topic, inspired mainly by Grönroos and Voima (2012). As in….

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Do UX designers truly embrace the service logic perspective?

My main problem with the service logic perspective (or service logic thinking, or service-dominant logic or critical service logic, or whatever you would like to call it) is that every….

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Introducing myself, Jonatan Wentzel

I am a user experience designer that wants to get started for real with working with service design. I have done some minor projects with a service design touch, but….

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