Customer experience within the UX industry

Customer Experience (CX) is obviously a central concept for the UX industry. But in what way do we actually work with it? And how good are we at delivering a….

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Services are more vague than products

As Nina Löfberg (2015) points out, in a product oriented company it might be difficult to get funding for service development, because the outcome is more uncertain than for new….

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Service logic tries to do it all

Preachers of the service logic perspective often mean that everything is services. Kristensson (2014), for example, says that everything can be viewed as a service. The first foundational premise of….

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Service logic, service design, service thinking, or what?

“Dear child goes by many names”, is a Swedish saying (“Kärt barn har många namn”), meaning that important concepts will have many different names. The professional field of using methodology….

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